Executive Concept

Build Hisar's Local Delivery Network

Connecting hungry customers, neighborhood grocery stores, restaurants, and on-demand delivery fleets across Hisar through one unified commerce platform.

📱

350k+ Customers Sector 13, PLA, Model Town

⇄

DUGGU

The Operating Engine

Orders • Money • Dispatch

⇄

🏪

Local Merchants Restaurants, Sweet Shops, Grocery

🛵

Dedicated Rider Fleet Fast 20-30 min doorstep delivery

The Ecosystem

What Business Are We Building?

Not just a single app. We are building 4 integrated digital products operating as 1 unified commercial business.

📱

Customer App

Demand Engine

Frictionless food and grocery discovery, single-store cart, instant checkout & live GPS tracking.

🏪

Vendor App

Supply Engine

Merchant order alerts, kitchen preparation timers, catalog availability & weekly payout ledgers.

🛵

Rider App

Fulfillment Engine

60-second broadcast offers, turn-by-turn routing, COD cash collection & customer OTP delivery proof.

🏛️

Admin Cockpit

Control Center

Live operations map, automated weekly settlements, rider cash audits & central customer support.

4 Products. 1 Business. 100% Owned by You.

Customer Journey

Frictionless Ordering for Hisar

Discover → Order → Pay → Track → Delivered in under 25 minutes.

📍 Sector 13, Hisar 10:42 PM

1. Discover

Model Town Rasoi 🛒 (2)

2. Order

Payment Option ₹340

3. Pay

Live Delivery ETA 8m

4. Track

Order Receipt ✓ 11:05 PM

5. Delivered

Merchant Supply

Fast Kitchen Flow for Stores

New Order (58s SLA) → Accept (15m) → Kitchen Prep → Handover → Weekly Bank Payout

🔔 NEW ALERT (58s)

1. Incoming

Kitchen Prep

2. Cooking

Handover

3. Handover

Bank Settlement

4. Get Paid

Fleet Operations

Reliable Delivery Partner Tool

Go Online → 60s Offer → Store Pickup → Deliver → ₹42 Payout

● ONLINE Shift: ₹460

1. Shift

⚡ OFFER (49s) ₹42 Pay

2. Accept

Navigation

3. Pickup

Verify Drop

4. Earn

The Command Center

Owner's Real-Time Control Room

Total visibility and authority over your entire Hisar commerce operation from a single executive screen.

Duggu Live Operations Hub • Hisar Municipal Zone

LIVE FEED: 100% OK

Today GMV

₹1,82,490

Completed Orders

428

Active Stores

57

Riders Online

34

Live In-Transit

21

LIVE DISPATCH QUEUE:

• ORD-1049: Model Town Rasoi → Sector 13 [Rider Amit En Route - 4m to Drop]
• ORD-1048: Fresh Mart → PLA [Food Packed - Handover Ready]
• ORD-1047: Bikaner Sweets → Urban Estate II [Delivered ✓ - OTP 9120]

Orders Control Merchant Catalogs Rider Fleet COD Cash Reconciliation Support Tickets Weekly Settlements

Business Coordination

One Order Touches the Entire Company

The customer sees one tap. Here is how physical goods, money, and responsibility flow in parallel.

📱

Customer

→ ₹450 Order →

🏪

Vendor

→ Food Ready →

🛵

Rider

→ Delivery OTP →

🏠

Doorstep

1. PAYMENT CAPTURE ₹450 in Escrow

Protected from double-charge; instant refund on failure.

2. VENDOR LEDGER ₹445.50 Credited

1% launch commission deducted; queued for Monday payout.

3. RIDER MILEAGE PAY ₹35.00 Earned

₹10 base + ₹2/km distance; COD cash liability updated.

The Technology Stack

What Actually Has to Be Built?

Not 100 scattered features—a structured 3-tier operating ecosystem designed for high reliability.

TIER 1: 4 USER APPLICATIONS Android & Web

📱 Buyer Android App 🏪 Vendor Tablet App 🛵 Rider Fleet App 🏛️ Admin Web Command Hub

TIER 2: DUGGU MODULAR BUSINESS ENGINE TypeScript & PostgreSQL

Orders State Machine Escrow Payments Automated 60s Dispatch COD Cash Ledger Weekly Settlements 6-State Support Desk Geofence Routing

TIER 3: EXTERNAL INFRASTRUCTURE & APIS Third-Party Relays

Google Maps / Routing Razorpay / Cashfree MSG91 OTP SMS Firebase Push Alerts AWS / DigitalOcean Cloud

Commercial Model

How Duggu Makes Money

Transparent marketplace unit economics with multiple customizable revenue streams.

Adjust Average Order Value:

₹500

STORE RECEIVES (99%)

₹495.00

Gross sales minus 1% launch commission.

RIDER RECEIVES

₹35.00

Mileage delivery payout (₹10 base + ₹2/km).

DUGGU PLATFORM EARNS

₹5.00

1% Commission (₹5.00) + Delivery Fee (₹0.00)

*Additional future revenue streams: Merchant onboarding fees, priority listing banners, customer delivery fees, and subscription packs.

Resilient Engineering

When Things Go Wrong

“The easy order is not what makes a delivery platform difficult. Exceptions do.”

💳

Payment Succeeded, App Crashed

Webhook matches idempotency token, confirms order, and sends SMS tracking link instantly. Zero double charges.

🏪

Vendor Does Not Respond (10m)

Admin alerted at T+10m. If unresolved at T+20m, order auto-cancels and 100% full refund is issued automatically.

🛵

Rider Cannot Deliver (Flat Tyre)

Operations Admin executes one-click emergency reassignment to nearest standby rider with zero data loss.

↩️

Customer Claims Missing Item

In-app photo support ticket allows issuing a single-item partial refund (e.g. ₹60) without cancelling the entire order.

Rollout Plan

Launch Strategy: Start Small, Scale Fast

Pragmatic geographic expansion from Hisar core zones to regional multi-city operations.

PHASE 1

Zone 1 (Hisar Core)

Sector 13 & Model Town (15 curated restaurants)

PHASE 2

Full Hisar City

PLA, Urban Estate II & Dabra Chowk

PHASE 3

Grocery Stores

Daily essentials, dairy & bakery catalogs

PHASE 4

Hansi & Sirsa

Expand to neighboring satellite towns

PHASE 5

Regional Scale

Pan-Haryana expansion with zero code rewrite

Real-World Requirements

What Does It Take to Launch Duggu?

Software is only one pillar. A successful launch requires aligning Technology, Operations, and Business.

1. Technology

The digital tools & engine

3 Native Android Apps
Admin Operations Hub
PostgreSQL & NestJS Backend
Payment & SMS Gateways
Automated Dispatch Engine

2. Operations

The on-ground execution

20–30 Curated Hisar Merchants
15–20 Trained Delivery Riders
Customer & Store Support Agent
COD Cash Management Desk
Weekly Monday Settlements

3. Business

The commercial growth

Local Hisar Launch Marketing
Store Onboarding Agreements
Promotional Delivery Offers
Banking & KYC Compliance
Executive Management

Team Structure

Who Needs to Run Duggu on Day 1?

You do not need a large in-house technology team on Day 1.

FOUNDER / BUSINESS OWNER

Operations Lead Live dispatch & rider coordination

Store Onboarding Menu creation & vendor relations

Customer Support Ticket resolution & refund desk

Finance / Accounts Weekly settlement bank transfers

🤝 Technology Partner (Outsourced SLA) — Manages cloud servers, Android updates & database backups.

Financial Structure

Clear, Transparent Investment

Distinguishing one-time asset development from variable operational costs.

1. THE BUILD

₹ [Fixed Bid]

One-time milestone investment to engineer and deliver the 4 products and core engine.

✓ 100% Source Code & IP Handover

2. LAUNCH & SETUP

₹ [Pass-Through]

Direct third-party setup fees (Google Play Developer account, SMS gateway DLT registration, domain & SSL).

✓ Zero Markup Direct Accounts

3. MONTHLY CLOUD OPS

₹ [~3k - 7k / mo]

AWS / DigitalOcean server hosting, database storage, Google Maps usage & optional maintenance SLA.

✓ Scales Gracefully with Order Volume

Ongoing Operations

Why Software Needs Maintenance

“Putting software into production is like putting a vehicle on the road: routine maintenance keeps it roadworthy.”

1. BUILD → 2. LAUNCH → 3. OPERATE → 4. UPDATE → 5. GROW

🛡️

Security Patches

📱

Android OS Updates

💳

Payment API Upgrades

☁️

Server Backups

🗺️

Map Routing Sync

⚡

Performance Tuning

The Path Forward

From Concept to Market Leader

A clear, milestone-driven execution roadmap to establish Duggu as Hisar's go-to delivery network.

✓

Idea & Vision Approved

✓

Planning & Specs 155 P0 Workflows

3

Build Platform 8–12 Weeks

4

Hisar Pilot Sector 13 Live

5

Commercial Launch City-Wide Expansion

Ready to Build Hisar's Next Big Delivery Company?

The entire technical blueprint, database schema, and operational workflows are fully prepared. Let's build Duggu.